Tuesday, March 26, 2013

Good News on Homeownership!

It seems that Americans are continuing to dream of homeownership, at least according to JPMorgan Chase’s recent survey.

A total of 87% of those surveyed said owning a home is something they dream about.
"Owning a home is at the heart of most Americans' dreams," said Kevin Watters, CEO of mortgage banking at JPMorgan Chase. "And people are saving as much as possible to achieve homeownership."

Of those surveyed, 66% believe housing is a good financial investment and 75% see it as a crucial part of raising a family.
"Owning a home will not only give my husband and me pride and roots, but it will also bring pride in my children and respect from my friends and family," said one respondent.

Compared to six months ago, nearly two times as many potential first-time homebuyers are optimistic about being able to put money down on a home over the next six months.

Question & an Answer

Q. My Home is not selling with my current Realtor. You have sold several homes in my area.       Any recommendations?

A. Statistics show that in most current Markets, only the top 8% of the homes are selling, based on Condition, Updating & Price. So the question is, What do I need to do to get my home in the top 8% ?
First off, Since over 90% of the buyers search for their home on the Internet, you must have a powerful home web page that makes your home stand out amongst your competition. Here is an example of a powerful home web page that we use: Click the Norton safe home link:
http://www.coldwellbankeronline.com/ID/2879379

Once you are confident that your home is being marketed to the locations where there are the most prospective buyers, you need to focus on the Top 8% factors.

Condition: Have you kept up with your Home's maintenance? Does it look worn? Need of repair?
Updating: Has your home been updated, remodeled? Does it have the Wow factor?
If you've answered no, or not really to any of these 2 questions, then you have 3 options:
Bring your home up to top condition. (Sorry, but you shouldn't have waited until now)
Update your Home.... new kitchen & baths, etc.
If you do not want to do these factors, then you need to be realistic about your Home price and Lower it!
Unless your home is significantly lower than the competition, whose home is updated and in top condition, it is NOT in the top 8% and it will not sell. You would have to make it well worth the while of a prospective buyer to buy your home over one they can get with the Wow factor!
We see this all the time. If this were a sellers market, then probably the top 50% of the Homes would be selling. But, this is not a sellers market. It is a buyers market.

Remember, when selling, you are in a Price war & a Beauty Contest!
We would be happy to walk through your home and give our opinion on what you need to do to sell your Home and get it into that important top 8%.